Bold Tech Websites & Conversion Rates

To capture a client’s business you need to be the expert on the source. On your website’s you need to look like the expert and give them all the information they need. To be successful you need to have 4 websites: Buyers website, Sellers Website, Hyper local Website, and Niche Website.

Buyer Website:

 A buyer website needs to have an easy search. Typical buyers want to be able to go to a website and search for a home quickly. If there is a ton of information and the search isn't easily accessible they will most likely leave the website. Most people use their EEdge website for their buyer website. It has an easy search right on the home page and also has a lead capture IDX. A lead capture IDX is important because after someone searches a new home it will ask them for their contact information.  Make sure to have your mobile app on this website as well as a way to contact you. You need to choose a domain name that goes along with the search such as the one above: twincitieshomesforsalenw.com.

Seller Website:

A seller website is all about YOU. You need to show them that you are the expert. On this website you should show what you have sold, how fast you have sold something, and any awards or testimonials you have. Always have your phone number right at the top. Also make sure to put your service providers to show that you have connections to everything they need.  This domain name should always be your name such as the one above is: sharonsloperrrealestate.com. Many people use their EAgenc website as their seller website. This website can be totally customizable and you can add as many pages to it as you would like.

Hyper local Website:

Hyper local websites are websites that focus on a specific area and give all the information and events going on within it. You can build this as a blog or as an actual website. Use your farm as your hyper local area to focus on. Make sure to have a home search tool on it but also a bunch of facts about the area such as school information, restaurants, things to do, events, etc. This domain name should be something like: lifeinminneapolis.com.

Niche Website:

This website is optional. If you focus on a certain group of people or type of home you should create a niche website with all of the information. If you do not want to create an entirely new website you could also have it be a separate page on your Seller website. Examples of niche websites would be: lake homes, senior housing, new construction, dog lovers, veterans, golf, etc.

All of these websites will help you look like the expert online. You want to make sure that all of these website are connected. On each website have a link back to the other ones. Times have changed and Google likes to see links out from your page to another, this is a great way to do that but still have them go to something you have created. Always use .com never .realtor, .net, etc. It only confuses people. Don’t use force registration. Use beta – after they see one page then they will have to register. A good bounce rate is 5% less than the last month. You want to improve your bounce rate every month by adding value to your websites.

Conversion Rates

A conversion rate is how to convert website visitors into paying customers. Typically every 1,000 people who visit your site – 50 will be leads – 2.5 closings. A good goal to set is 10,000 visitors to your website in a year – 500 leads – 25 closings. You need to know your conversion rates to be successful. Every client you talk to ask them how they found you and record it on your Commitment to Excellence or whatever platform you use. 

If you need help building your website or figuring out your conversion rates - email me.