Social Media
On all
social media platforms you need to remember the 4 E’s – Enlightening,
Enriching, Entertaining and Educational. If your post does not do any of these
four things then you should not post it. It has been proven that these four
things are what really help you see engagement on your page. Read this blog to understand how to make
your posts stand out. There are four
social media networks you should focus on: Facebook, Twitter, Pinterest, and
Google+.
Facebook is
still the #1 social media platform. It has over 68% of the population using it.
Creating a business page for Real Estate is essential. There are a lot of rules
and regulations within the state of Minnesota Realtors have to follow. You
cannot do any sort of marketing for your listings on your personal page unless
you are sharing it from your business page. The KW logo has to be visual on
your profile picture. In your cover photo you need the KW logo, Realtor MLS logo,
and Equal Housing logo (Shown in picture). The business page is where you can create ads for your business.
You want to invite people to like your page and make your presence known. If you need help setting it up, email me.
Twitter is
starting to become bigger and bigger. It is great for business and to
communicate with your clients. Video on twitter is starting to become HUGE. Do
you understand the #HASHTAG? If not read about it here.
Pinterest is
a good way to increase your SEO. We did a test on an agent in my office. Before
when we would search her listings on Google Trulia, Zillow and the Keller Williams
website would show up on the first page. We started her Pinterest account and
added every listing as its own Board. We connected every picture back to her
website. We also added boards like Home Improvement Tips, Season Changes, etc
and linked those to her blog. If you Google her listings the Pinterest board of
the listing comes up on the first page.
Google+ was
mentioned earlier on how it is huge for SEO. For Google to recognize you as an
author of your website you need a Google+ page. Just like Pinterest, if you
share your listings on Google+ it will show up on Google when you search the
listing.
Blogging
The most
crucial piece to really gain SEO is blogging. It shows that you are the expert
in Real Estate. You need to make sure when you blog that the content is rich.
It needs to be at least 300 words. Use your Longtail keywords. You should use
it in the first sentence, last sentence, in a hyperlink, as well as the saved
photo you use in your blog. In your blog you need to have a call to action
(Link to your IDX search), your phone number, and your email. Make sure to put
all of this in before your last keyword sentence. NEVER say CLICK HERE. The new
big thing is Vlogging or also known as video blogging.
Video
Videos
should always be 1 minute or less. If it is longer then that you will either
lose the person’s attention or they won’t watch it. Many people believe video
is what will take over the internet. Get ahead of the game by starting now.
Eyejot is a great free app to help you get started on videos. You always want to make sure you use your keywords in the title, description, and tags. Make sure in your video you have your contact information. The video on the left is a market report video. You should do these occasionally but a video of yourself is better. When you video yourself don't always stand in the middle of the frame be on 1/3 of it. Also have cars going by or something in the background to keep their attention on the video.
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