Google Apps
Just like
what Gary Keller says: “Get off you’re a** and knock on a door!” You still need
to have face-to-face contact with people even if you are using a lot of
internet marketing. Google has come out with a million new apps for people to
use. You don’t need to use all of them. These are the ones you should really
focus on: Gmail, Calendar, Google Voice, Google Hangout, Drive, Blogger, Google
Analytics, and YouTube.
I am not
going to go into detail of each one but they are all essential in becoming an
exceptional realtor. There are only 3 email platforms you should be using: Gmail,
your work email, or a domain based email (nikki@nikkiroycraft.com). If you have
anything other than these three you need to get rid of them and create a Gmail.
Gmail is an easy platform that has become very professional. It allows you to
have everything in one place (connected with Drive and Calendar). Use tags to
help differentiate work from family. Also use folders to stay organized. At the
top they have split your primary tab, social, and promotional emails into separate
areas to allow you to see and delete the emails you don’t need and help keep
you more organized.
The Calendar
you can share with other Gmail user and have their calendar on yours to see
when they are free or busy. Drive is a way to share documents. You can have
more than one person working on a document at the same time. Google Hangout is
like messenger and skype combined.
Google voice
is great for realtors who want to keep their cell phone number private. Google
voice gives you a number to use that connects with your cell phone to use for
marketing. Blogger is a free blogging platform I would suggest to use when
blogging about your Real Estate business. Google Analytics helps track who is
going to your website. Realtors should use YouTube to upload virtual tours to
help with their SEO.
SEO
Search
engine optimization (SEO) is the process of affecting the visibility of a
website or a web page in a search engine's unpaid. In general, the higher
ranked on the search results page, and more frequently a site appears in the
search results list, the more visitors it will receive from the search engine's
users. As an Internet marketing strategy, SEO considers how search engines
work, what people search for, the actual search terms or keywords typed into
search engines and which search engines are preferred by their targeted
audience. Optimizing a website may involve editing its content, HTML and
associated coding to both increase its relevance to specific keywords and to
remove barriers to the indexing activities of search engines. Promoting a site
to increase the number of backlinks, or inbound links, is another SEO tactic.
Longtail keywords are very specific. For example: Real Estate, Lofts, Minnesota,
Uptown. So if you were to add content to your website and you want people to
find you by these key words you would need to put all of them in there quite
often. Here are a few other SEO tricks. If you want page authority you should
focus on CLIC – C-content L – Links I-Images C-Content. The more content, links
and images you have about the topic the more you look like the expert to
google. If you want domain authority you should focus on ASAP. A-Age S-Size
A-Activity P-Popularity. Google looks to see how long the site has been running
and the experience it shows you have. Google views websites that have more
pages and are bigger in size as more experienced. Google also looks at activity
and popularity. If you are not changing and updating your website regularly
Google will notice it and not put your website towards the top. If nobody is
ever going to your site Google will also take you away from the top. If you
want Author Authority you should focus on SLIP. S-Shard L-Location I-Influence
P-Plus. Make sure that Google knows you are the author of this information.
Share others information to show that you are learning too. Always have the
location of where you are on your websites. Influence others and have them
engage on your website. Use Google+. Make sure to put links on your Google+
page to your website to show that you are the expert of that website.
Advertising
If you want
to advertise your websites only focus on two sources: Google & Facebook.
These will do the most for you at the least expense. DO NOT do CPM ads. Zillow
and Trulia offer these ads a lot which look like banner ads. What CPM means is
cost per impression. So if an ad were to show up when you go to a website but
you don’t click on it or even look at it at all it would still cost you. What
you should focus on is PPC – Pay per click ads. To build a great ad you need to
use your keywords, have strong copy, a call to action, and a specific landing
page (not just the home page of your website). Google and Facebook help you get
very specific in who you are trying to market for. If you want help on how to
actually build a specific ad – email me.
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