Three Questions Recently Asked By Real Estate Agents To Their Marketing Coordinator

There are many different questions agents ask me on a daily basis. After working inside the Keller Williams Integrity NW for about 6 months now, I have heard a few questions multiple times by all different levels of agents whether it be brand new agents, cappers, teams, etc. 

1. What is the best way to promote my listing/open house? 

The first thing when you get a new listing/pen house is to go into your KW account and make a flyer.  After you have created the flyer, save it to your desktop. Then go to your business Facebook page and post it on your wall. If this is an Open House, create an event with the time, date, and address of the open house and put the flyer in the event. Invite all of your friends. To get people outside of your network to see the property create an ad. I typically do a $3.00 a day leading up to the open house or however long you want to do it for your listing. You can add more pictures of the house within the ad creation. This could help you reach over 600 people a day within the area of your listing.

2. How much and what content should I post on my business Facebook page?

Typically you should post on your business Facebook page 3-4 times a week. I usually tell agents every Monday, Wednesday, and Friday. Make sure to pull information from your website that people will have to fill out. For Example: Your Home’s Value, Search Properties, etc. Post pictures and flyers of new listings, blogs, and other information you believe your clients should know. It doesn't always have to be about your business, it could be something interesting you read on how to stage a home or a tip you found on the “Did You Know” campaign.

3. How do I use the Mobile App?

Go to your App Store and search for KW Realty. Download the KW Realty App. Once it is downloaded, open the app and click on view terms of use, click I accept, then it will open the app. Now on the main screen you will see you can search for homes, click on nearby homes, nearby rentals, contact agent (You), etc. If you put your finger over those boxes and scroll to the left it will bring up more. Click on the “Share App” box. Now you can put in a client’s phone number to have them download the app. Many agents use this at Open Houses. If you are at an open house and meet people who are looking in the area, go into your mobile app and have them add their phone number. Once they have downloaded the app on their phone show them how to look at nearby homes in the area and if the click contact agent – it will call you directly!

I hope by answering these three commonly asked questions, it will help you with your marketing for 2015. If you have any questions or would like to meet with me to go over more questions you may have on marketing please email me or check out my website.