Three Digital Marketing Trend Updates

The digital marketing world is always changing. As a Marketing Coordinator for Marketplace Home Mortgage, I always making sure I am in the know by reading updates and catching-up on the new trends.

Here are three updated trends in digital marketing:

1.       Google’s new update relies tremendously on social media for SEO

Google is ready to set the bar even higher with social media. Social media platforms are crucial when trying to build SEO. You need to have more than just one platform to show Google your information is organic and real. You want to become the expert in your field. I would highly suggest having a Google+ page, Facebook Business Page and LinkedIn profile for bare minimum. With the organic online marketing ecosystem growing, Google is relying more on social media signals to inform its search engine rankings.  

2.       Facebook’s new algorithm change

Facebook’s new algorithm for its News Feed calls for timely posts about information that provides value to your social media audience. Google and Facebook have made changes to their platforms to push businesses to focus more on the “human experience.” Think more about the user experience, your target audience, and the way you market your business.  A great way to do this is to bring in content from your blog to feature on your business page.

3.       More Brands Utilizing Instagram

Instagram has surpassed Twitter for the amount of daily active users rising to 300 million! Instagram have started to add sponsored posts within user’s timelines, giving brands even more of a reason to establish a presence on their platform. Instagram for a Real Estate Agent could be a great new social media platform to use to gain more clientele. By having your profile open to the public and using the proper hashtags with your listings you could get quadruple the amount of views.

This year is going to see a lot of change in how people consume marketing online. I will help make sure you are in the know with all the latest updates and trends to help your marketing be the best! If you would like to schedule a time to meet with me please contact me at nroycraft@marketplacehome.com. For more information on social media read my blog.