With the Holidays being right around the corner it is never too early to start thinking about your holiday marketing plan.
A simple and affordable way to embrace this festive time of year is to coordinate your social media channels to reflect the holidays this season. Make sure to keep it fun and engaging for all your friends to see!
Cover Photos
The cover photo is the first and most prominent thing people will see when they go to your page whether it be on Facebook or Twitter. Design a cover photo or multiple cover photos and update your page to coordinate with any of the upcoming holidays or holiday promotions you are running. It’s important that your cover photo represents your business, but also feels specific to the current time of year. Around the holidays, I recommend using fall or winter colors, and incorporating traditional items such as pumpkins or snowflakes. Make this creative by using Photoshop or Publisher. You can Google free holiday pictures but I think making one with your own personal touch will go a lot further. Find a picture you like and add your name or business logo to make it more connected to you directly.
A simple and affordable way to embrace this festive time of year is to coordinate your social media channels to reflect the holidays this season. Make sure to keep it fun and engaging for all your friends to see!
Cover Photos
The cover photo is the first and most prominent thing people will see when they go to your page whether it be on Facebook or Twitter. Design a cover photo or multiple cover photos and update your page to coordinate with any of the upcoming holidays or holiday promotions you are running. It’s important that your cover photo represents your business, but also feels specific to the current time of year. Around the holidays, I recommend using fall or winter colors, and incorporating traditional items such as pumpkins or snowflakes. Make this creative by using Photoshop or Publisher. You can Google free holiday pictures but I think making one with your own personal touch will go a lot further. Find a picture you like and add your name or business logo to make it more connected to you directly.
Profile Photos
Many businesses upload their Profile Photo when they create their page, and never think to change it again. These businesses are missing out on a key asset that can be customized to reflect the mood of your page during the holiday season. As a best practice, you should always stick to an image that helps people identify your small business, but you can have some fun with it too. A simple way to give your profile picture a seasonal feel is to overlay your logo on an image.
For example: We made Maria Jondahl's profile picture a picture from Halloween. This is fun and stands out to people but at the same time is still appropriate for her business.
Social Media Content
The Holidays are a great time to help people connect with you on a deeper level then just doing work with you. Show them that you a real person that they can relate to. Nobody wants to do business with a Grinch!
Many businesses upload their Profile Photo when they create their page, and never think to change it again. These businesses are missing out on a key asset that can be customized to reflect the mood of your page during the holiday season. As a best practice, you should always stick to an image that helps people identify your small business, but you can have some fun with it too. A simple way to give your profile picture a seasonal feel is to overlay your logo on an image.
For example: We made Maria Jondahl's profile picture a picture from Halloween. This is fun and stands out to people but at the same time is still appropriate for her business.
Social Media Content
- Do a Holiday Contest. Come up with a way to engage people on your page and tie it into the Holidays. For example: Tell everyone on your page to bring to your office a gift for Toys for Tots and to guess how many you will actually get during the two week period. After the two weeks, turn them in to Toys for Tots and count how many gifts you got. Whoever guessed how many you received will get a Starbucks gift card. This way it will motivate people towards a good cause but also pulls engagement on your page.
- Highlight Your Company’s Festive Culture. Share pictures of your office space, your business’s holiday parties, your staff’s holiday spirit, or your participation in charitable events.
- Ask Questions. Ask your fans and followers what they’d love to receive this year, what their favorite thing about the Holiday's is, what their traditions are every year, etc.
- Remind Your Fans and Followers of Your Shared Values. If your support a particular cause, like Toys for Tots, warm their hearts by sharing your story.
- Don’t Go Overboard. Just because it’s the holiday season doesn’t mean you need to create an elaborate or cheesy marketing campaign. Share a personal holiday experience you think your customers will enjoy to help humanize your brand and show your customers it’s not all about the promotion.
The Holidays are a great time to help people connect with you on a deeper level then just doing work with you. Show them that you a real person that they can relate to. Nobody wants to do business with a Grinch!
For more Real Estate News & How I Can Help You: CLICK HERE!
No comments:
Post a Comment