7 WAYS TO INCORPORATE GRATITUDE IN YOUR MARKETING

This is one of the best weeks of the year in my opinion - short work week, lots of "Happy Thanksgiving" greetings as I go about my day, and four days of family, friends, food, football and fun to look forward to. With Thanksgiving this week I thought a blog on how to create marketing content with gratitude would be the perfect way to start off the week.

Instead of always focusing on how to get more from everyone, Realtors should also spend time considering how to show thanks for their clients, vendors, partners and fellow realtors they work with. Appreciation can be a valuable marketing strategy, especially when it's done sincerely.

Thanksgiving week offers the perfect opportunity to share our thoughts on how to show gratitude within your marketing.

Saying "thank you" is one of the most powerful things you can do as a business. While so much of your day communicates "what we do" as a company, showing appreciation speaks loudly to who you are and how you are viewed as a Realtor, which is a huge role in your success. Here are 6 ways on how to do just that.

1. Thank you for your interest.
Your business will encounter people you may not feel inclined to thank. Thank people for their interest in your company and be honest about their chances of engaging with you at this time. Whether on the phone, through an automated email or in person, be sincere and upbeat. These people get so many rude brush-offs that they will appreciate and remember a fresh approach.

2. Thank you for visiting.

If someone visits your website and fills out a form, make sure they get an immediate thank you email with some valuable information – set them up on a 12 direct campaign, for example. Make sure to follow up in the timeframe promised, whether it's within 48 hours or by the end of the week.

3. Thank you for your time.

Whenever someone grants you a meeting, they are giving you precious time. A quick "thanks for your time" is not enough. Within a day or two or a prospect giving you a sales meeting or a new colleague meeting you for coffee or lunch, send a handwritten thank you for the time. Since so few people do this, the gesture will be remembered.

4. Thank you for the referral.

Referrals are the greatest gifts you will receive in the course of your business. Treat them - and the people who give them - like gold. We advise clients to send personal thank you notes to anyone who gives them a referral. If the referral turns to business, a small gift of thanks is appropriate - flowers, a gift card, a bottle of wine, for example.

5. Thank you for the great job.

You pay your assistants and expect them to deliver good work. Taking it one step further, however, does a lot to build goodwill and nurture a long-term relationship. For your best vendors or partners, a referral or introduction into a new business is always appreciated. You could also post an endorsement on their LinkedIn account or link to their site from yours.

6. Thank you for your help.

As a realtor, you work with many other realtors every day whether it be in the office or out on the sale. If a sale goes smoothly make sure to explain how thankful you are for their work and hopefully to work with them again in the future.

7. Thank you for your business.
Your clients have paid you the highest compliment by buying from you. The best way to thank them is to make them glad they did, by delivering optimum quality and service at every turn. But don't forget to simply say thank you whenever possible as well. Some natural points of contact for a thank you include when a client signs on with your firm, when you send them a bill, when you close out a project or during the holidays. Even more powerful is an unexpected thank you - how about a phone call, lunch, or gift when it's least expected, just for being a client? Client appreciation events are a huge way to thank them. We are having a Client Appreciation day for Christmas which some Keller Williams Agents are giving away Trees and Wreaths to their clients for the Holidays. This is a way to get your thank you’s out to everyone you have been meaning to talk to and hopefully return some business as well.

Now it's your turn. Get out there and show your clients your gratitude which in turn will create more business! 

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