1. Visual Bullets
Visual bullets are a collection of
images put together that include a headline and a caption with each picture. In
Real Estate you could create a flyer for your listings. Have a title then underneath have your listings with a small
caption. Something like this:
2. Storyboards
Storyboards are different from visual
bullets because you interconnect each picture on the storyboard with step by
step instructions. It is a visual way to learn how to do something instead of
reading a list. Example: Create a storyboard on how to go through the closing
process.
3. Illustrated Words
Visualize the meaning of ta word or
statement and create a graphic with impact. Adding humor or different images
with the words will make them more interesting. The idea is to give clients a “wow”
moment when they realize how the visuals add meaning to the word.
4. Diagram
A diagram is when you take a single
image and pull it apart to explain the concept in the headline. For Example:
Take a picture of yourself or the professional picture you already have and put
it on a flyer. Then around the picture explain why you are the perfect agent
people should work with.
Everyone loves memes. It is easy to
create your own with a witty real estate joke. The best memes have a message
behind them.
6. Visual Captions
Visual captions can be images with accompanying
text with an image in the background. Many of you do this already by placing a “SOLD”
banner across a picture of a listing and posting it on Facebook.
7. Comparisons
Comparisons take two images and
identify opposing attributes. They often explain the types of things in life
that are too obvious to notice or to educate. As Realtors working for Keller
Williams Realty we could show what clients get when they work with us and what
they would get working at a different Real Estate Company. Prove to them why KW
is the best.
It is
important to have a variety of different posts on your social media platforms
to engage people in your posts. Many of you already know that visual postings
make engagement level go up a lot. By mixing in a variety of different image
styles you will become even more successful. If you need help with any of these
postings email me. Also check out my website for more social media updates and
information.


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