Digital Marketing Trends and Predictions We See For 2015

What’s in store for digital marketing in the upcoming year? What trends will stay the same and what new ones will we see? Digital marketing has transformed over the last few years becoming very important in creating an online brand experience.

Here are 7 digital marketing trends and predictions we see for 2015.

1. Rise in Content Marketing

The importance of content marketing strategies will continue in the upcoming year. The rise of creativity and more relevant and inspiring content will be the basis of what marketers will use. Instead of relying on tested solutions, companies will pay more attention to customer experience and client-oriented information. Real Estate Agents with blogs are expected to generate 67% more leads per month than those that don’t have blogs. High-quality and relevant content will be key to digital marketing of the future.

2. Wearable Technology

Closing the gap between the online and offline experience will be a big step in the future. New “Smartwatches” and "iGlasses" will be tremendously popular. This will create a completely new kind of environment and we will have to keep up with its rapid development in order to stay in touch with the changing needs of consumers.

3. Analytics Will Bloom

We already use a few different analytic tools in order to see how our customers at Keller Williams interact with the agent’s websites. The importance of SEO and other analytic systems will rise in 2015 because internet use to find new Real Estate is expected to rise by 60%. Marketing automation technologies are predicted to grow by 50%, which means marketing data will become easier to understand and faster.

4. VIDEO VIDEO VIDEO

During the last few years, the use of video marketing has been steadily growing. Videos are perfect to show your personality, virtual tours, testimonials and more. It really connects with the customer and show how creative you really can be which is impossible to achieve with text or images only. With video you can do visual storytelling to help draw in your clients.  In 2015, Real Estate Agents will continue to add videos to their websites and generate leads through YouTube. Those who take advantage of this will definitely receive more leads.

5. Personalize Everything

Interaction with content will continue to grow. By offering personalized content Real Estate Agents will be able to increase the number of sales, and inspire clients to talk to other people they know about using them, and to stay longer on their websites. Personalization is expected to become a widely adopted practice in 2015, leading to the growth of 1-to-1 marketing.

6. Online Ads

Today, people spend their time during work and free time online which gives marketers great opportunities for targeting and tracking options that are unavailable in offline advertisements. Internet advertising is predicted to rise by 10% in 2015. Mobile ads are expected to grow by 48%! It is important to understand that you will need to spend money to receive more money in the future. With increasing your online ad spending you will see the results in lead generation. Targeted ads are considered twice as effective as non-targeted. By using Facebook and other social media website advertisements you can really tap into your target market or “farm” area you are trying to sell to.

7. Go Mobile

The importance of mobile will grow in each and every aspect of business in 2015. People use mobile devices all day long and in various contexts, allowing us to target them no matter what time of day or what they are doing. Some believe that the mobile web will become bigger than desktop usage in 2015.

In order to stay ahead, make sure when you are slower this month to catch up on your online recognition. Make a plan for 2015 on what you would like to accomplish. Once you have done this and you know the exact target market or “Farm” area you want to reach feel free to CONTACT ME and we can go over what you need to do digitally for 2015. 

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